Never ignore non-verbal signals in Sales negotiation!

In the world of negotiation, there are broadly two sets of style in communication, verbal & non-verbal.

You will be amazed to note that about 70 percent of the time Customer communicates through non-verbal way while restricting the verbal to only 30 percent.

In order to be a smart negotiator one should try to get signals both from verbal & non-verbal communication from the Customer. It’s the very basic human psychology that even if they can control their words, they find it difficult to control their emotion & expressions. If you get contradictory signals between verbal & non-verbal, always count on the non-verbal mode of communication.

Negotiation in Sales is about seeing things from Customer’s perspective, understanding the main source of conflict, strategically bridging the gaps to arrive at a win-win situation for all. You are only able to close a deal if you can create a sense of victory for the Customer.